The Ritual
Tea leaves are dry and delicate, and they absorb whatever is around them. Stored well, they keep their aroma for months. Stored badly, they turn flat and dull within weeks.
Tea’s five enemies
- Light: sunlight fades colour and flavour. Choose an opaque tin or keep jars in a cupboard.
- Heat: keep tea away from the stove, oven and sunny windows.
- Moisture: always use a dry spoon, and never store tea in the fridge, where condensation forms.
- Air: close the packet or tin tightly after every use.
- Strong smells: tea absorbs odours, so keep it away from spices and coffee.

How long does it keep?
As a general guide, enjoy green and white teas within about six months of opening, when they are at their freshest. Black teas and dried herbs usually keep their character a little longer.
A simple routine
Keep a small tin for everyday use and leave the rest sealed. Refill the tin when it runs low. This way most of your tea stays protected from air and light.